This project explores the fusion of Smeg's innovative technology with Masaba Gupta's bold and eclectic design language. The collaboration aims to create a multifunctional retail and café space that reflects a modern, immersive brand experience while breaking traditional spatial boundaries.
Concept Statement:
Blending digitization, vibrant aesthetics, and lifestyle branding, the design transforms the space into an interactive environment where consumers engage with the playful, artistic essence of Masaba's designs and the retro-futuristic charm of Smeg appliances.
Through a curated mix of textures, patterns, and fluid layouts, the project redefines retail and hospitality as an experiential journey.
